Its amazing how many things you learn about ourselves day to day. My sister had sent over shorts for me form India. This was nearly a year back. It was left by the person who brought it over at a relatives place in NJ. Now I never got myself to make the trip to collect my prize. On Christmas day however I was invited to the same house by my friend who was staying there. She had mentioned earlier that she had seen the shorts and put it
away. So before I was to leave , she took me over to the shelf where it was placed at the very top. I reached to get it. My initial reaction was , "How ugly" . It was shiny dark blue with a bright yellow trim. However as soon as the whole thing came into view my feelings were assuaged somewhat and a I said "Oh! Adidas" . The implication being that I don't mind the ugly shorts as long as they were adidas.
I never realised that I was as much a devotee to brand image as the next guy. Oh Well.