Wednesday, December 28, 2005
Family tradition
Somehow my family has never believed in the power of the written word over the spoken word. I would be quite surprised if I learnt that my father had a letter writing phase in his life. He would much rather use the phone. Fair enough in the good old days it was a heck of a lot faster to call than to write now with the advent of email ,that excuse no longer exists. So we have conveniently evolved a new family tradition. My dad tells my mom to send me an email, and then calls me to make sure I got it. Who said that email wasn't guaranteed. Now this wouldn't be quite as fun, if I didn't do the same. So as per family tradition , when I write an email , I wait for 3 days and then call.
Oh! Adidas
Its amazing how many things you learn about ourselves day to day. My sister had sent over shorts for me form India. This was nearly a year back. It was left by the person who brought it over at a relatives place in NJ. Now I never got myself to make the trip to collect my prize. On Christmas day however I was invited to the same house by my friend who was staying there. She had mentioned earlier that she had seen the shorts and put it
away. So before I was to leave , she took me over to the shelf where it was placed at the very top. I reached to get it. My initial reaction was , "How ugly" . It was shiny dark blue with a bright yellow trim. However as soon as the whole thing came into view my feelings were assuaged somewhat and a I said "Oh! Adidas" . The implication being that I don't mind the ugly shorts as long as they were adidas.
I never realised that I was as much a devotee to brand image as the next guy. Oh Well.
away. So before I was to leave , she took me over to the shelf where it was placed at the very top. I reached to get it. My initial reaction was , "How ugly" . It was shiny dark blue with a bright yellow trim. However as soon as the whole thing came into view my feelings were assuaged somewhat and a I said "Oh! Adidas" . The implication being that I don't mind the ugly shorts as long as they were adidas.
I never realised that I was as much a devotee to brand image as the next guy. Oh Well.
Friday, December 23, 2005
Man of the year? Amitabh Bachan
For anyone who visits India , the one name and face that's inescable is that of Amitabh Bachan, Arguably the biggest super star to ever grace the silver screen. He is in the twilight of his life and his career is at a fresh pinnacle. Loved and admired by both young and old, he is an advertisers dream in terms of face and brand recall. He has been raking in the moolah through endorsements the way no other celebrity has. He is considered wise humble and grounded by most. So am I making a case for him to be Man of the year?
Far from it. I am drawing a parallel between him and Bono the lead singer of my favorite band U2. Bono was named as the Times Man of the Year along with Bill and Melinda Gates, all of whom in my opinion richly deserve the award. Few amongst us can match the Gates wealth or Bono's celebrity status. What's impressive to me is the unflinching manner that Bono has pursued his objective of obtaining debt relief for poorer nations. Most celebs including Bachan have leant their names to good causes, few have run with a cause the way Bono has.
Mr. Bachan your various movie roles have left an impact on a number of generation of Indians. Isn't it time that you impact their lives in more real ways?
More people as a whole can say they are your fans than ca say they are Bono's.
Is it not time to use that to generate a lasting impact that lasts beyond the fleeting moments of a movie?
You have what you could have asked for. Time to answer a hire calling.
Far from it. I am drawing a parallel between him and Bono the lead singer of my favorite band U2. Bono was named as the Times Man of the Year along with Bill and Melinda Gates, all of whom in my opinion richly deserve the award. Few amongst us can match the Gates wealth or Bono's celebrity status. What's impressive to me is the unflinching manner that Bono has pursued his objective of obtaining debt relief for poorer nations. Most celebs including Bachan have leant their names to good causes, few have run with a cause the way Bono has.
Mr. Bachan your various movie roles have left an impact on a number of generation of Indians. Isn't it time that you impact their lives in more real ways?
More people as a whole can say they are your fans than ca say they are Bono's.
Is it not time to use that to generate a lasting impact that lasts beyond the fleeting moments of a movie?
You have what you could have asked for. Time to answer a hire calling.
Wednesday, December 21, 2005
Harrowing Commute
The MTA that runs the subways in New York, struck work yesterday over a pay dispute.
I had seen water taxi's at a spot not far from the Brooklyn Bridge and about 20 mins walk from my place. I was quite excited to have an alternative means to get to Manhattan, and everybody I made the suggestion to seemed to like the idea. So I left my house at 7:40 to trudge all the way to the water taxi. When I got there I was met by a group of women who told me that the water taxi's were'nt running today. So I decided to follow them across the Brooklyn Bridge. As cold and windy as it was , the sight of so many more people enduring the same conditions as me made the walk more bearable. I finally got across the bridge and walked a few blocks. The destination was 560 Washington st where I hoped to find a company shuttle. There were cops virtually at every intersection. But no one seemed to be able to definitely tell me where my destination was. The result I circled around for close to an hour before I could find the shuttle. By the time I found it I was frozen to the bone.
The ride back home was much better. I was able to take a company bus preety much 20-20 mins walk from my place. A distance of maybe 4-6 miles took approximately 2 hrs.
I was lucky however to make friends with a colleage whose husband would be driving in the next day. That besides meeting an entirely delightful person. So today I and another colleague (Again a bus acquaintance) landed up at her place for the lift. There we met the most adorablke 7-8 year olds you can find. Overall a good end to a horrendous beginning.
I had seen water taxi's at a spot not far from the Brooklyn Bridge and about 20 mins walk from my place. I was quite excited to have an alternative means to get to Manhattan, and everybody I made the suggestion to seemed to like the idea. So I left my house at 7:40 to trudge all the way to the water taxi. When I got there I was met by a group of women who told me that the water taxi's were'nt running today. So I decided to follow them across the Brooklyn Bridge. As cold and windy as it was , the sight of so many more people enduring the same conditions as me made the walk more bearable. I finally got across the bridge and walked a few blocks. The destination was 560 Washington st where I hoped to find a company shuttle. There were cops virtually at every intersection. But no one seemed to be able to definitely tell me where my destination was. The result I circled around for close to an hour before I could find the shuttle. By the time I found it I was frozen to the bone.
The ride back home was much better. I was able to take a company bus preety much 20-20 mins walk from my place. A distance of maybe 4-6 miles took approximately 2 hrs.
I was lucky however to make friends with a colleage whose husband would be driving in the next day. That besides meeting an entirely delightful person. So today I and another colleague (Again a bus acquaintance) landed up at her place for the lift. There we met the most adorablke 7-8 year olds you can find. Overall a good end to a horrendous beginning.